Chatso
Live Chat Solution
Chatso is a specialized live chat solution designed for eCommerce businesses. It provides comprehensive customer insight, empowering support agents to elevate their performance and transform into sales superstars within their organizations. The platform features real-time visitor engagement tools, actionable insights, AI-driven product recommendations, and instant coupons—all strategically aimed at converting browsers into shoppers. Chatso's primary goal is to improve the overall shopping experience, making it more efficient for support agents and customer-friendly.
Role
Marketing
Softwares
Adobe CC
Canva
Capcut
Link
AI Softwares
Midjourney
ElevanLab
ChatGPT
Problem + Goal
In a competitive market with players like Tidio, Gorgias, LiveChat, and Zendesk focused on customer support, Chatso stands out as a live chat solution specifically designed for boosting sales. Unlike its counterparts, Chatso aims to help teams sell more effectively through live chat. Our goal is clear: communicate the advantages of integrating Chatso as a sales tool, fostering growth and scalability while ensuring a superior customer experience. To achieve this, we've developed a Go-to-Market plan with a unique value proposition addressing business tool challenges and implemented a Demand Generation strategy, utilizing multi-channel marketing, content differentiation, and strategic partnerships for enhanced visibility and credibility.
Research + Competitor analysis
Our team initiated the process by developing a comprehensive research plan that delineated the problem space, research objectives, inquiries, methodologies, participant screening criteria, and underlying assumptions.
We conducted thorough market research to acquaint ourselves with current trends and industry best practices. Subsequently, we undertook a detailed competitor analysis to identify prevailing trends in the industry and distinctive features in the realm of Live Chat Solutions/Customer Support.
For an in-depth understanding of our research plan and competitor analysis, please refer to the following links:
Explore Our Full Research Plan
Explore Our Full In-Depth Competitor Analysis
Research Objectives:
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Investigate the habits and behaviours of online shoppers.
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Understand the frustrations and pain points experienced by entrepreneurs seeking ways to boost their sales.
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Identify what customers value in terms of online customer services.
Project
Building upon our research findings, we've entered the next phase of our project. Acknowledging the necessity for multiple homepage videos showcased on our website, we've concurrently crafted a content plan specifically tailored for our social channels. My typical workflow commences with scripting, followed by storyboarding, design, and ultimately, the assembly of the final deliverables.
Final Deliverables
Social Media
Our social media strategy for Chatso was simple.
Our Objective: to cultivate a reputable company brand and image. By meticulously curating content that highlighted our company culture, disseminated industry insights, and featured educational video snippets, we achieved a notable milestone 60,000 impressions from organic and paid media. The strategic implementation of our plan resulted in a significant growth, heightened level of brand engagement.
